Archive for the ‘Technology’ Category

Digital Content Monetization (DCM) 2010: NYC

The DCM 2010 will take place in New York City from October 4-7, 2010. The conference is focusing on how to monetize new types of media and brand assets. With a focus on new types of media and the ways to capitalize upon their use (from a business standpoint), this should provide for an extremely interesting conference.

The impressive list of speakers include representatives from:

  • NFL
  • NHL
  • ESPN
  • Fox Sports
  • Portland Trailblazers
  • Miami Dolphins
  • Baltimore Ravens
  • MTV
  • CBS
  • Universal Pictures
  • Atlantic Records
  • NBC Universal
  • SEGA
  • Fox
  • Gamestop
  • ABC News
  • YouTube
  • And many more…

Here are some of the major topics to be discussed:

  • How to price and license copy for maximum profitability and fan impact
  • Delivering monetized, must-have mobile content
  • Identifying the optimal revenue model for different types and formats of sports content
  • Working out how to extract the most value from the 3D boom
  • Using social media to build fanbase loyalty as well as to generate revenue

A great benefit of this conference is to hear the testimonials of various teams and organization from around the country who tried various types of digital business models. The varying experiences will be discussed, providing a great learning opportunity for anyone interested in digital business models.

If you are interested in attaining more information as it relates to this event, you can do so here:

DCM 2010

I would recommend looking into this event. I will personally be attending in October to experience this. Definitely an excellent opportunity to broaden your knowledge of the digital business world and to learn some valuable lessons from other companies.


Sports Video Group (SVG)

People who are interested in sports content and video usage in sports should look into the Sports Video Group (SVG). The organization is geared towards professionals who are interested in video and its relationship with sports. They were started in 2006 and host events regularly. Some upcoming events are Sports Asset Management, Sport Technology Reception, and D-Sports Conference. Their community of members provides a great place to exchange ideas and practices with other professionals.

Events that are hosted by the SVG are member-only, so anyone interested in attending must have a membership. Anyone who is interested in acquiring a membership should contact “”. Others who are interested in sponsoring some type of SVG event should contact “”.

Sport and Technology Conference 2010 (London)

The Sport and Technology Conference 2010 will take place in London, England on July 16th at the BT Centre. If you want to register or gain more information, you can visit the site:

The following is taken directly off the sport and technology website for this event. These are some of the topics to be discussed:

“- Where next for broadcast technologies?
Television sport has come a long way, but does anyone know where it’s going? The broadcast industry is ever changing with a recent number of new technologies aiming to improve the broadcast delivery and viewer experience: 3D, High-Definition, interactive scheduling, TV on demand amongst many others. The production and delivery of sport is also changing. This conference will analyse these latest developments, the potential and pitfalls of these technologies and assess how they will impact on the public at large and not just early adopters.

– Better activation of sponsorship through technology.
Sponsorship activation techniques have developed significantly through the adoption of new technology. Few campaigns can now be successful without. Internet and mobile platforms have become a fantastically valuable resource for sponsors. The growth of video file sharing sites have ensured sponsors a new platform to distribute content and merchandise. Whilst even a traditional sponsorship tool – perimeter signage has seen technology improve it. Sport and Technology: The Conference 2010 will take a look at these technological strides and how they can be harnessed to offer greater value and return for sponsors.

– The booming area of Fantasy Sports
Fantasy sports are a maturing area in the sports industry with an estimated 100 million players around the world. Whether free or paid these games offer a fantastic opportunity for brands and sponsors to reach out to a targeted core of fans and supporters. Several media companies are creating their own games, which are free to enter and draw more traffic and hence, more advertising revenue. Which partnerships can best take advantage of the co-marketing, advertising and sponsorship opportunities? Soccer is still the dominant sport but others sports are rapidly developing their own games. On July 16th we will take a serious look at this vibrant, and growing area of the sport’s industry.

– The stadia in 2020 – developing the next generation of sports arenas and facilities.
Panel Focus: Sports fans are changing and so are the sports arenas they visit. Vision, creativity and leadership are key in the building of the latest generation of stadiums. From access control and smartcard technology, through to synthetic turf, security, HD screens seating solutions and temperature control and carbon free solutions. This conference will analyse these developments and look to what the stadiums of the next decade will deliver.”

Speakers include representatives from: IMG Media, BBC Sport, Mastercard Worldwide, and UEFA Events to name a few.

Again – the above information about the conference was taken directly from the sport and technology website.

If you are already sold on this and want to register, you can do so here: Register for the Sport and Technology Conference 2010.

Should replay in the MLB be expanded?

June 4, 2010 2 comments

Anyone who is interested in sports has seen the recent event that occurred after first base umpire Jim Joyce blew a huge call in Wednesday’s game between the Detroit Tigers and the Cleveland Indians.

Tigers pitcher Armando Galarraga had a perfect game going into the ninth. The last batter up hit a grounder to first, Galarraga covered, and the batter appeared out by a half step at least. Joyce called him safe, breaking up the young pitchers perfect game. Upon review, the runner was so clearly out it was a call that anyone could have made.

Jim Joyce later admitted his mistake, saying “It was the biggest call of my career, and I kicked the **** out of it.” He hugged Galarraga, apologizing repeatedly for the error, even breaking into tears. No apology can take back the error he made, or the disappointment he caused for that young pitcher.

Here is the issue: The out would have been the last out of the game, so should the MLB be allowed the review the play and overturn the call? Instant replay is not used in baseball under most conditions, only on a limited basis. Should they expand baseball’s replay policies to other things as well?

This could change the game as we know it, but many people are calling for it after a call like the one we saw from Joyce on Wednesday. What do you think? Should there be more replay in baseball?


Will new technology spell the end of referees?

May 14, 2010 3 comments

Every year we see technology related to sports advance further and further. I recently read an article called “How Technology is Affecting Sports,” written by Michael Coco on SportsNetworker, which inspired me to write this post. We see technology advance each and every year in Olympics and in professional sports as well. We have seen instant replay become slower and more defined. Instant replay is being used in almost every major professional sport, including some college sports.

The article cites the use of Radio Frequency Identification Technology, which is being experimented with in European Rugby.

“This micro location technology can transmit the exact coordinates of the ball and players at an astounding 2000 times per second. It can also be used to calculate movement, speed, accuracy, and even force of impact. If this technology was implemented in the US it could do away with any type of bad call in relation to ball location and it would essentially eliminate the guess work from officiating. Not only that, but the type of data we could receive before, during, and after every play would be nothing shy of amazing” (Coco 2010).

The use of this type of instant replay could eliminate the need for officials. If this was broadcasting the call, depending on the location of the ball, we wouldn’t need to use the officials’ eye to tell us whether the ball is out of bounds or not. As technology advances, we may see something that can sense where players feet are on the field. This would help us determine whether a player had both feet down or not or was out of bounds. The NFL is the league that would most benefit from this type of replay. Challenges would be no more, as the computer would tell us where the ball was or whether the player was down or not. The computer could tell us if the ball touched the ground or not, or if someone had caught the ball (depending on the location of their hands and the location of the ball).

This would play a huge role in baseball. It could tell us the location of a foul ball, whether it was foul or fair. Eventually, we could see technology make the call of balls and strikes, eliminating the subjectivity of an umpires strike zone. We already can see the pitch zones in games, which doesn’t seem to be perfected at this point (I see myself saying, “there is no way that pitch was that far outside” relatively often).

Technology like Dartfish is being used in the olympics, allowing athletes to perfect their form. Looking at replays of their previous runs and comparing it to their practice runs can help them to perfect their mechanics and determine what they are doing wrong. This raises the question of whether or not we have an oncoming asterisk era, similar to what we have seen in baseball with steroids. In the past, these athletes didn’t have the advantage of replay or technology to perfect their skill sets. Today’s athletes appear to have a severe advantage when compared to those of the past.

The NHL uses replay to determine whether a puck crossed the goal line. If the puck had some type of chip in it and the goal line was hooked up with the puck, we could use this technology to determine whether a shot was a goal or not (same with the NFL in determining whether the ball crossed the plane of the goal line or not). This would eliminate instant replay on that type of play.

Regardless of the sport, as technology increases, we less of a need for referees to be present. As of now we will need them in all sports for particular things, however, we may see their presence decreasing as technology advances. This would change sports as we know them. What do you think?