Archive

Archive for the ‘Sport Marketing’ Category

Digital Content Monetization (DCM) 2010: NYC

The DCM 2010 will take place in New York City from October 4-7, 2010. The conference is focusing on how to monetize new types of media and brand assets. With a focus on new types of media and the ways to capitalize upon their use (from a business standpoint), this should provide for an extremely interesting conference.

The impressive list of speakers include representatives from:

  • NFL
  • NHL
  • ESPN
  • NASCAR
  • Fox Sports
  • Portland Trailblazers
  • Miami Dolphins
  • Baltimore Ravens
  • MTV
  • CBS
  • Universal Pictures
  • Atlantic Records
  • NBC Universal
  • SEGA
  • VH1.com
  • MSNBC.com
  • Fox
  • Gamestop
  • ABC News
  • YouTube
  • And many more…

Here are some of the major topics to be discussed:

  • How to price and license copy for maximum profitability and fan impact
  • Delivering monetized, must-have mobile content
  • Identifying the optimal revenue model for different types and formats of sports content
  • Working out how to extract the most value from the 3D boom
  • Using social media to build fanbase loyalty as well as to generate revenue

A great benefit of this conference is to hear the testimonials of various teams and organization from around the country who tried various types of digital business models. The varying experiences will be discussed, providing a great learning opportunity for anyone interested in digital business models.

If you are interested in attaining more information as it relates to this event, you can do so here:

DCM 2010

I would recommend looking into this event. I will personally be attending in October to experience this. Definitely an excellent opportunity to broaden your knowledge of the digital business world and to learn some valuable lessons from other companies.

Advertisements

Sports Video Group (SVG)

People who are interested in sports content and video usage in sports should look into the Sports Video Group (SVG). The organization is geared towards professionals who are interested in video and its relationship with sports. They were started in 2006 and host events regularly. Some upcoming events are Sports Asset Management, Sport Technology Reception, and D-Sports Conference. Their community of members provides a great place to exchange ideas and practices with other professionals.

Events that are hosted by the SVG are member-only, so anyone interested in attending must have a membership. Anyone who is interested in acquiring a membership should contact “events@sportsvideo.org”. Others who are interested in sponsoring some type of SVG event should contact “rob@sportsvideo.org”.

UKSN Sport Networking Event (Manchester, England)

There is a Sport Networking Event hosted by the UK Sports Network. It will take place on Thursday July 8, 2010 in Manchester, England.

The location is:

Manchester Metropoliton University Business School
Aytoun Building
Aytoun Street
M1 3GH Manchester
United Kingdom

It’s not too expensive either, so for anyone who is in the Manchester area, I would recommend looking into it.

For more information, click here: Sports Networking Event Manchester.

Sport and Technology Conference 2010 (London)

The Sport and Technology Conference 2010 will take place in London, England on July 16th at the BT Centre. If you want to register or gain more information, you can visit the site: sportandtechnology.com

The following is taken directly off the sport and technology website for this event. These are some of the topics to be discussed:

“- Where next for broadcast technologies?
Television sport has come a long way, but does anyone know where it’s going? The broadcast industry is ever changing with a recent number of new technologies aiming to improve the broadcast delivery and viewer experience: 3D, High-Definition, interactive scheduling, TV on demand amongst many others. The production and delivery of sport is also changing. This conference will analyse these latest developments, the potential and pitfalls of these technologies and assess how they will impact on the public at large and not just early adopters.

– Better activation of sponsorship through technology.
Sponsorship activation techniques have developed significantly through the adoption of new technology. Few campaigns can now be successful without. Internet and mobile platforms have become a fantastically valuable resource for sponsors. The growth of video file sharing sites have ensured sponsors a new platform to distribute content and merchandise. Whilst even a traditional sponsorship tool – perimeter signage has seen technology improve it. Sport and Technology: The Conference 2010 will take a look at these technological strides and how they can be harnessed to offer greater value and return for sponsors.

– The booming area of Fantasy Sports
Fantasy sports are a maturing area in the sports industry with an estimated 100 million players around the world. Whether free or paid these games offer a fantastic opportunity for brands and sponsors to reach out to a targeted core of fans and supporters. Several media companies are creating their own games, which are free to enter and draw more traffic and hence, more advertising revenue. Which partnerships can best take advantage of the co-marketing, advertising and sponsorship opportunities? Soccer is still the dominant sport but others sports are rapidly developing their own games. On July 16th we will take a serious look at this vibrant, and growing area of the sport’s industry.

– The stadia in 2020 – developing the next generation of sports arenas and facilities.
Panel Focus: Sports fans are changing and so are the sports arenas they visit. Vision, creativity and leadership are key in the building of the latest generation of stadiums. From access control and smartcard technology, through to synthetic turf, security, HD screens seating solutions and temperature control and carbon free solutions. This conference will analyse these developments and look to what the stadiums of the next decade will deliver.”

Speakers include representatives from: IMG Media, BBC Sport, Mastercard Worldwide, and UEFA Events to name a few.

Again – the above information about the conference was taken directly from the sport and technology website.

If you are already sold on this and want to register, you can do so here: Register for the Sport and Technology Conference 2010.

Digital Sports Marketing Seminar 2010: Barcelona

The Digital Sports Marketing Seminar 2010 will take place on October 27th and 28th in Barcelona, Spain. The major topics included will be using Social Media to generate revenue in the sports industry.

You can find more information here: Digital Sports Marketing Seminar 2010. This is a two day event and should be very interesting.

According to the website above (these are the topics – again, taken directly from the above site – that will be covered at the seminar):

  • The Future of Digital Sports Media & Media Presence of the Future
  • Case Studies on successful use of Social Media & Digital Marketing
  • Mobile Apps: The Next Frontier for The Sports Industry?
  • Sports Consumption in the Digital Age: Consumers Take Control
  • Digital Sponsorship 2.0
  • Sports Consumption In the Digital Age: Why Social Media Is Crucial For Sports Teams: Focus on Football

Some of the panelists listed are: Manchester United, Coca Cola, Xbox, Adidas, Nokia, Sky Sports, ESPN Mobile (TBC), Volvo, and T-Mobile.

Again, this information was taken directly from the Sports Marketing and New Media site, which is listed above. Check it out for more information on the event!

International Sport Law and Business Conference 2010

June 11, 2010 2 comments

The International Sport Law and Business Conference 2010 is happening between September 6-7, 2010 in Istanbul, Turkey. This event is a combination of the following organizations: “Istanbul University Law Faculty Centre of Comparative Law, Moroglu-Arseven Istanbul Law Firm, Nomos LLC, Southern Illinois University Edwardsville Sport Management Graduate Program, and the International Association of Sports Law (IASL)” (http://istanbul2010.islbc.org/).

According to the website above, these are some of the suggested topics to be discussed (again, these are taken directly from the Istanbul 2010 website):

  • International sport governance and policy, alternative dispute resolution mechanisms, and legal challenges/conflicts
  • Self-regulation of sport v governmental intervention
  • Political science, economy, and international relations in the context of sport and international governing bodies
  • Change management and organisational decision-making in sport institutions and governing bodies
  • Human rights and sport, discrimination and classification, age, colour, disability, gender identification, national origin, race, religion, sexual orientation, and socioeconomic status issues
  • Athletes’ migration, transfers, restrictions, and governing bodies’ regulatory frameworks’ legal/policy challenges
  • Foreign policy, immigration law, citizenship, naturalisation, “home-grown” rules, and foreign players’ limits in sport leagues
  • Players’ agents, licensing systems, legal and ethical challenges
  • Players’ and coaches’ contracts, trends and contemporary problems
  • Sport labour and unionisation
  • Intellectual Property in the digital age, public domain extensions, entertainers’ and athletes’ rights of publicity
  • Gaming and Massively Multi-Player Online Role-Playing Games
  • Gambling, sport betting, liberalisation v state monopolies, and licensing systems’ legal/policy challenges
  • Tax and Real Estate law, sport facility financing, state subsidisation, and debt management
  • Bankruptcy Law, special liquidation mechanisms for insolvent sport clubs, and state intervention
  • Competition-Antitrust Law, exemptions, and specificity of sport
  • Interscholastic and intercollegiate sport and education policy issues
  • Torts, negligence and institutional liability, safety v privacy, defamation, assault and battery in sport
  • Criminal Law and sport culture, hooliganism, violence, and legal/policy interventions
  • Doping, performance-enhancing substances, genetic manipulation, new science, and drug-testing systems’ legal/policy challenges
  • Risk Management, insurance, and economics
  • Sport Communications, Broadcasting, New Media, and legal, policy, marketing, management, and financial challenges
  • Entrepreneurship in the sport industry
  • Strategic Management, human resource management, and competition in the sport industry
  • Sport Marketing innovation, ambush marketing, and sponsorship
  • Sport economics and forecasting
  • Sport analytics, statistics, and research methods’ applications in sport
  • Litigation and procedural strategies in sport.

See the above link for more information. Should be a great event.

Again, to reiterate, all this information is taken from the event website, these are not my own words.

Washington DC Event: Play by Play: Sports and Social Media

June 10, 2010 1 comment

This is a free event and it is taking place in Washington, DC on June 23rd from 6:30 p.m. to 8:30 p.m.  This is the location:

APCO Worldwide DC Offices
700 12th St. NW
8th floor
Washington, DC 20005

To register click here.

This event is meant to discuss sports and social media and how they go hand in hand. Should be interesting. For more info, click on the link above.