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Networking Success Story: Stephen Bailey

June 17, 2010 1 comment

Stephen Bailey is finishing up his senior year of high school and will be attending Syracuse University in the fall. Stephen and I recently got in touch via Facebook and we soon found out we were going to be writing for the same site. Boston Sports Then and Now.

Here is Stephen’s success story (how networking helped him).

Last summer, I interned in the Sports Publicity department at Yale University. I discovered the position through a classmate who had worked there the year earlier. Although this may not be the networking most think of (Twitter, Facebook, LinkedIn, etc.), it is just as valuable. Expanding your personal web of connections is something an industry professional never stops doing.

This April, I started BBSB (Baileys Boston Sports Blog) as a hobby.  Towards the end of the month, I decided to send one of my articles to the person who runs Celtics Life, a very popular Celtics blog. He told me he liked what he saw and gave me his contact information. After a quick chat, it was a done deal. Simple as that.

A couple weeks ago, I sent one of my recent Red Sox articles to Joe Gill, head of Boston Sports Then and Now after he posted up a comment on LinkedIn that he was looking for bloggers. Again, he told me he was impressed and took me aboard. Now I have hundreds, or even thousands of people reading my articles, as opposed to the handful I would have had on my site. The exposure will surely help me become a better writer and opens up opportunities for me in the future.

The point is, all it takes is a couple clicks. Be outgoing, friendly, and confident. Make connections, and don’t be afraid to put yourself out there.

Do you have a networking success story? How did social networking or networking events contribute to your career? If you have some, leave them in the comments section or send me an email (you can find that in the contact me section).

Want to do some networking?

Connect with me on LinkedIn: Dan Sullivan

Join my Sport Management Networking Group on LinkedIn

A personal networking success story: Round 2

A few months back, I published a post about how I was able to secure a job with Kraft Sports Group through networking. You can read that post here. Well I have used social media to my advantage again and have a new networking success story.

After starting this blog, I decided it would be important to link it with my twitter account (@DanSullivanSM). I started to follow someone with the twitter handle @bosprtsthennow. After we exchanged tweets (retweeting each other and engaging in light twitter conversation), he sent me a message, asking if I was interested in attending his networking event, Blogapalooza. I looked into it more and found it very interesting, so I started to talk to him on facebook. It turned out his name is Joe Gill, the owner of Boston Sports Then and Now.

As we began to chat about the event on Facebook, I started to speak to him about my site. After a few months, the event rolled around and I attended. I was able to speak briefly with Joe at the event and we kept in touch afterwards. We continued to speak via Twitter and Facebook, then eventually LinkedIn.

One day, I asked Joe if he could give me some advice on my site. He was more than happy to help me out and which I was very appreciative of. Joe liked what he saw on my site and soon thereafter, he asked me if I wanted to write him a sports business column for his site. I jumped at the opportunity and I am now a contributing writer at Boston Sports Then and Now.

My first post was published yesterday (on the national site: Sports then and Now). You can read my article: “USA Starts Well at the FIFA World Cup.”

The bottom line here is that networking is so easy to do. It is as easy as engaging in conversation with people through various means of social networking. Just start some conversations and see where they will lead!

UKSN Sport Networking Event (Manchester, England)

There is a Sport Networking Event hosted by the UK Sports Network. It will take place on Thursday July 8, 2010 in Manchester, England.

The location is:

Manchester Metropoliton University Business School
Aytoun Building
Aytoun Street
M1 3GH Manchester
United Kingdom

It’s not too expensive either, so for anyone who is in the Manchester area, I would recommend looking into it.

For more information, click here: Sports Networking Event Manchester.

Sport and Technology Conference 2010 (London)

The Sport and Technology Conference 2010 will take place in London, England on July 16th at the BT Centre. If you want to register or gain more information, you can visit the site: sportandtechnology.com

The following is taken directly off the sport and technology website for this event. These are some of the topics to be discussed:

“- Where next for broadcast technologies?
Television sport has come a long way, but does anyone know where it’s going? The broadcast industry is ever changing with a recent number of new technologies aiming to improve the broadcast delivery and viewer experience: 3D, High-Definition, interactive scheduling, TV on demand amongst many others. The production and delivery of sport is also changing. This conference will analyse these latest developments, the potential and pitfalls of these technologies and assess how they will impact on the public at large and not just early adopters.

– Better activation of sponsorship through technology.
Sponsorship activation techniques have developed significantly through the adoption of new technology. Few campaigns can now be successful without. Internet and mobile platforms have become a fantastically valuable resource for sponsors. The growth of video file sharing sites have ensured sponsors a new platform to distribute content and merchandise. Whilst even a traditional sponsorship tool – perimeter signage has seen technology improve it. Sport and Technology: The Conference 2010 will take a look at these technological strides and how they can be harnessed to offer greater value and return for sponsors.

– The booming area of Fantasy Sports
Fantasy sports are a maturing area in the sports industry with an estimated 100 million players around the world. Whether free or paid these games offer a fantastic opportunity for brands and sponsors to reach out to a targeted core of fans and supporters. Several media companies are creating their own games, which are free to enter and draw more traffic and hence, more advertising revenue. Which partnerships can best take advantage of the co-marketing, advertising and sponsorship opportunities? Soccer is still the dominant sport but others sports are rapidly developing their own games. On July 16th we will take a serious look at this vibrant, and growing area of the sport’s industry.

– The stadia in 2020 – developing the next generation of sports arenas and facilities.
Panel Focus: Sports fans are changing and so are the sports arenas they visit. Vision, creativity and leadership are key in the building of the latest generation of stadiums. From access control and smartcard technology, through to synthetic turf, security, HD screens seating solutions and temperature control and carbon free solutions. This conference will analyse these developments and look to what the stadiums of the next decade will deliver.”

Speakers include representatives from: IMG Media, BBC Sport, Mastercard Worldwide, and UEFA Events to name a few.

Again – the above information about the conference was taken directly from the sport and technology website.

If you are already sold on this and want to register, you can do so here: Register for the Sport and Technology Conference 2010.

Digital Sports Marketing Seminar 2010: Barcelona

The Digital Sports Marketing Seminar 2010 will take place on October 27th and 28th in Barcelona, Spain. The major topics included will be using Social Media to generate revenue in the sports industry.

You can find more information here: Digital Sports Marketing Seminar 2010. This is a two day event and should be very interesting.

According to the website above (these are the topics – again, taken directly from the above site – that will be covered at the seminar):

  • The Future of Digital Sports Media & Media Presence of the Future
  • Case Studies on successful use of Social Media & Digital Marketing
  • Mobile Apps: The Next Frontier for The Sports Industry?
  • Sports Consumption in the Digital Age: Consumers Take Control
  • Digital Sponsorship 2.0
  • Sports Consumption In the Digital Age: Why Social Media Is Crucial For Sports Teams: Focus on Football

Some of the panelists listed are: Manchester United, Coca Cola, Xbox, Adidas, Nokia, Sky Sports, ESPN Mobile (TBC), Volvo, and T-Mobile.

Again, this information was taken directly from the Sports Marketing and New Media site, which is listed above. Check it out for more information on the event!

Washington DC Event: Play by Play: Sports and Social Media

June 10, 2010 1 comment

This is a free event and it is taking place in Washington, DC on June 23rd from 6:30 p.m. to 8:30 p.m.  This is the location:

APCO Worldwide DC Offices
700 12th St. NW
8th floor
Washington, DC 20005

To register click here.

This event is meant to discuss sports and social media and how they go hand in hand. Should be interesting. For more info, click on the link above.

Recommended readings for sport management and business professionals

Here are a few readings I would recommend. Some of these I have read in school and others I have read in my free time, but regardless, they are all useful resources and can teach you valuable lessons that can be applied to your career.

  • The Game Starts Here – Lewis Howes  (“How to take your career to the next level in the sports industry.” I couldn’t find a link for this, but the book is contributed to by the authors at SportsNetworker so you can check that site out as well)
  • Linked Working – Lewis Howes (This book is all about using LinkedIn to further your career. I threw this one in there because I cannot stress enough how important being on LinkedIn is for any professional, regardless of their field)
  • Good to Great – Jim Collins (Can help companies that are already in existence improve their practices, along with help set up companies for success)
  • Crush It! – Gary Vaynerchuk (Great all-around book, written about wine production, yet contains so many direct connections to the professional world. Useful for improving personal practices and learning to self-promote and further your business)

Enjoy! If you have any suggested readings, leave them in the comments section. Hope you find these useful!