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Digital Content Monetization (DCM) 2010: NYC

The DCM 2010 will take place in New York City from October 4-7, 2010. The conference is focusing on how to monetize new types of media and brand assets. With a focus on new types of media and the ways to capitalize upon their use (from a business standpoint), this should provide for an extremely interesting conference.

The impressive list of speakers include representatives from:

  • NFL
  • NHL
  • ESPN
  • NASCAR
  • Fox Sports
  • Portland Trailblazers
  • Miami Dolphins
  • Baltimore Ravens
  • MTV
  • CBS
  • Universal Pictures
  • Atlantic Records
  • NBC Universal
  • SEGA
  • VH1.com
  • MSNBC.com
  • Fox
  • Gamestop
  • ABC News
  • YouTube
  • And many more…

Here are some of the major topics to be discussed:

  • How to price and license copy for maximum profitability and fan impact
  • Delivering monetized, must-have mobile content
  • Identifying the optimal revenue model for different types and formats of sports content
  • Working out how to extract the most value from the 3D boom
  • Using social media to build fanbase loyalty as well as to generate revenue

A great benefit of this conference is to hear the testimonials of various teams and organization from around the country who tried various types of digital business models. The varying experiences will be discussed, providing a great learning opportunity for anyone interested in digital business models.

If you are interested in attaining more information as it relates to this event, you can do so here:

DCM 2010

I would recommend looking into this event. I will personally be attending in October to experience this. Definitely an excellent opportunity to broaden your knowledge of the digital business world and to learn some valuable lessons from other companies.

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Sports Video Group (SVG)

People who are interested in sports content and video usage in sports should look into the Sports Video Group (SVG). The organization is geared towards professionals who are interested in video and its relationship with sports. They were started in 2006 and host events regularly. Some upcoming events are Sports Asset Management, Sport Technology Reception, and D-Sports Conference. Their community of members provides a great place to exchange ideas and practices with other professionals.

Events that are hosted by the SVG are member-only, so anyone interested in attending must have a membership. Anyone who is interested in acquiring a membership should contact “events@sportsvideo.org”. Others who are interested in sponsoring some type of SVG event should contact “rob@sportsvideo.org”.

Networking Success Story: Stephen Bailey

June 17, 2010 1 comment

Stephen Bailey is finishing up his senior year of high school and will be attending Syracuse University in the fall. Stephen and I recently got in touch via Facebook and we soon found out we were going to be writing for the same site. Boston Sports Then and Now.

Here is Stephen’s success story (how networking helped him).

Last summer, I interned in the Sports Publicity department at Yale University. I discovered the position through a classmate who had worked there the year earlier. Although this may not be the networking most think of (Twitter, Facebook, LinkedIn, etc.), it is just as valuable. Expanding your personal web of connections is something an industry professional never stops doing.

This April, I started BBSB (Baileys Boston Sports Blog) as a hobby.  Towards the end of the month, I decided to send one of my articles to the person who runs Celtics Life, a very popular Celtics blog. He told me he liked what he saw and gave me his contact information. After a quick chat, it was a done deal. Simple as that.

A couple weeks ago, I sent one of my recent Red Sox articles to Joe Gill, head of Boston Sports Then and Now after he posted up a comment on LinkedIn that he was looking for bloggers. Again, he told me he was impressed and took me aboard. Now I have hundreds, or even thousands of people reading my articles, as opposed to the handful I would have had on my site. The exposure will surely help me become a better writer and opens up opportunities for me in the future.

The point is, all it takes is a couple clicks. Be outgoing, friendly, and confident. Make connections, and don’t be afraid to put yourself out there.

Do you have a networking success story? How did social networking or networking events contribute to your career? If you have some, leave them in the comments section or send me an email (you can find that in the contact me section).

Want to do some networking?

Connect with me on LinkedIn: Dan Sullivan

Join my Sport Management Networking Group on LinkedIn

A personal networking success story: Round 2

A few months back, I published a post about how I was able to secure a job with Kraft Sports Group through networking. You can read that post here. Well I have used social media to my advantage again and have a new networking success story.

After starting this blog, I decided it would be important to link it with my twitter account (@DanSullivanSM). I started to follow someone with the twitter handle @bosprtsthennow. After we exchanged tweets (retweeting each other and engaging in light twitter conversation), he sent me a message, asking if I was interested in attending his networking event, Blogapalooza. I looked into it more and found it very interesting, so I started to talk to him on facebook. It turned out his name is Joe Gill, the owner of Boston Sports Then and Now.

As we began to chat about the event on Facebook, I started to speak to him about my site. After a few months, the event rolled around and I attended. I was able to speak briefly with Joe at the event and we kept in touch afterwards. We continued to speak via Twitter and Facebook, then eventually LinkedIn.

One day, I asked Joe if he could give me some advice on my site. He was more than happy to help me out and which I was very appreciative of. Joe liked what he saw on my site and soon thereafter, he asked me if I wanted to write him a sports business column for his site. I jumped at the opportunity and I am now a contributing writer at Boston Sports Then and Now.

My first post was published yesterday (on the national site: Sports then and Now). You can read my article: “USA Starts Well at the FIFA World Cup.”

The bottom line here is that networking is so easy to do. It is as easy as engaging in conversation with people through various means of social networking. Just start some conversations and see where they will lead!

Sport and Technology Conference 2010 (London)

The Sport and Technology Conference 2010 will take place in London, England on July 16th at the BT Centre. If you want to register or gain more information, you can visit the site: sportandtechnology.com

The following is taken directly off the sport and technology website for this event. These are some of the topics to be discussed:

“- Where next for broadcast technologies?
Television sport has come a long way, but does anyone know where it’s going? The broadcast industry is ever changing with a recent number of new technologies aiming to improve the broadcast delivery and viewer experience: 3D, High-Definition, interactive scheduling, TV on demand amongst many others. The production and delivery of sport is also changing. This conference will analyse these latest developments, the potential and pitfalls of these technologies and assess how they will impact on the public at large and not just early adopters.

– Better activation of sponsorship through technology.
Sponsorship activation techniques have developed significantly through the adoption of new technology. Few campaigns can now be successful without. Internet and mobile platforms have become a fantastically valuable resource for sponsors. The growth of video file sharing sites have ensured sponsors a new platform to distribute content and merchandise. Whilst even a traditional sponsorship tool – perimeter signage has seen technology improve it. Sport and Technology: The Conference 2010 will take a look at these technological strides and how they can be harnessed to offer greater value and return for sponsors.

– The booming area of Fantasy Sports
Fantasy sports are a maturing area in the sports industry with an estimated 100 million players around the world. Whether free or paid these games offer a fantastic opportunity for brands and sponsors to reach out to a targeted core of fans and supporters. Several media companies are creating their own games, which are free to enter and draw more traffic and hence, more advertising revenue. Which partnerships can best take advantage of the co-marketing, advertising and sponsorship opportunities? Soccer is still the dominant sport but others sports are rapidly developing their own games. On July 16th we will take a serious look at this vibrant, and growing area of the sport’s industry.

– The stadia in 2020 – developing the next generation of sports arenas and facilities.
Panel Focus: Sports fans are changing and so are the sports arenas they visit. Vision, creativity and leadership are key in the building of the latest generation of stadiums. From access control and smartcard technology, through to synthetic turf, security, HD screens seating solutions and temperature control and carbon free solutions. This conference will analyse these developments and look to what the stadiums of the next decade will deliver.”

Speakers include representatives from: IMG Media, BBC Sport, Mastercard Worldwide, and UEFA Events to name a few.

Again – the above information about the conference was taken directly from the sport and technology website.

If you are already sold on this and want to register, you can do so here: Register for the Sport and Technology Conference 2010.

Digital Sports Marketing Seminar 2010: Barcelona

The Digital Sports Marketing Seminar 2010 will take place on October 27th and 28th in Barcelona, Spain. The major topics included will be using Social Media to generate revenue in the sports industry.

You can find more information here: Digital Sports Marketing Seminar 2010. This is a two day event and should be very interesting.

According to the website above (these are the topics – again, taken directly from the above site – that will be covered at the seminar):

  • The Future of Digital Sports Media & Media Presence of the Future
  • Case Studies on successful use of Social Media & Digital Marketing
  • Mobile Apps: The Next Frontier for The Sports Industry?
  • Sports Consumption in the Digital Age: Consumers Take Control
  • Digital Sponsorship 2.0
  • Sports Consumption In the Digital Age: Why Social Media Is Crucial For Sports Teams: Focus on Football

Some of the panelists listed are: Manchester United, Coca Cola, Xbox, Adidas, Nokia, Sky Sports, ESPN Mobile (TBC), Volvo, and T-Mobile.

Again, this information was taken directly from the Sports Marketing and New Media site, which is listed above. Check it out for more information on the event!

Washington DC Event: Play by Play: Sports and Social Media

June 10, 2010 1 comment

This is a free event and it is taking place in Washington, DC on June 23rd from 6:30 p.m. to 8:30 p.m.  This is the location:

APCO Worldwide DC Offices
700 12th St. NW
8th floor
Washington, DC 20005

To register click here.

This event is meant to discuss sports and social media and how they go hand in hand. Should be interesting. For more info, click on the link above.